Product Description
How can a small business owner or individual best position their website to be found on the Internet? By using effective search engine optimization (SEO) techniques. Google, Yahoo and Bing are the major ways consumers search for goods, services and information today. Individuals and business owners who know how to optimize their sites using SEO will improve their search results position dramatically. You don’t have to be a technology expert to do this. Enhancing… More >>

Get Found Now! Search Engine Optimization Secrets Exposed: Acheive High Rankings In Google, Yahoo and Bing for Your Website

Do they use special SEO tools or software? Not at all. So how does Wikipedia beat the odds on Google every time? It’s easy… They use a concept called Latent Semantic Indexing, or LSI for short.

The complex theories behind LSI don’t matter to us. All we need to know is LSI considers other, somewhat related, words on your page when ranking. These are words that have been sampled from “authority sites” and set aside in a database that Google references when it decides how to rank your page.

Trying to imagine what words are the best neighbors for any given keyword might be near impossible if not for a site called Quintura.

Quitura is a free service that shows you all the best latent semantic indexing “hot topic” words. It’s very easy to use.

1.) Go to http://www.Quintura.com

2.) Type in any keyword and click the search button. A “cloud” appears on the left side of the page.

3.) Look at all the words around your keyword in the cloud. These are all good but the ones in bold are most important.

4.) Now hover your mouse over your main keyword in the cloud and watch the cloud change. These are the words you really want to ensure make it onto your page.

I’ll use “SEO” as an example. In my initial cloud I see bolded words, deemed most important such as “marketing, services, optimization, expert, and “company.” These make sense but could be refined.

To refine the list I let the mouse hover over “SEO” and I get “optimization, expert, search engine, company, and services.” This is better for the context of my page and will even help lead me into writing more complete copy (page text.)

That is how you use LSI to advantage. But the following insider tips will show you how to take on the big guys like Wikipedia and Wall Street Journal Online.

LSI; Insider SEO Tip 1: Try to use the “hot topic” words in a similar manner as expressed in the cloud. In other words, if “optimization” and “expert” show up before or above “SEO” try to use them before the second mention of “SEO” (the first mention of “SEO” should be in the first few words of your opening paragraph if possible.)

LSI; Insider SEO Tip 2: You can also combine several hot topic words as a second mention. If we add, “search engine optimization expert” somewhere toward the end of the page text, we have combined three important hot topic phrases. Just don’t overdo it!

LSI; Insider SEO Tip 3: This one is right out of the Wikipedia playbook. Create a separate page for each of the hot topic words and link to and from them internally, within your page text. So in our “SEO” example, we would also have pages focused on “search engine” and “optimization.” If you’ve ever been to Wikipedia you’ll understand the beauty of this little gem.

Bonus Insider SEO Tip: Build inbound links and check your ranking regularly. Normally this would be split into two tips but there is software than can do this for you like a pro and in record time. I use a product called SEO Elite (http://www.SEOeliteWeb.com) because it gets the best results of any I’ve used and does both link building and rank checking. It also finds those elusive “authority sites” that Google loves so much.

So there it is, LSI in a nutshell. With Google incorporating more and more latent semantic indexing strategies all the time, the timing to use this could not be better. Good luck.

• ISBN13: 9781857885026
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
From one of the United Kingdom’s leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the T… More >>

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There

• ISBN13: 9781601384430
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site s search engine rankings and doubling their site s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four … More >>

The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed